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ALCHEMY Fashion Parade by Wear San Miguel: Blends Consciousness and Couture at Our Habitas

A night of transformation at Our Habitas as Wear San Miguel’s ALCHEMY fuses consciousness, couture, and art under the San Miguel de Allende sky.

Where Fashion Becomes a State of Transformation

On October 30, the desert meets design at Our Habitas, Los Senderos, as Wear San Miguel unveils ALCHEMY, a fashion experience that merges consciousness with couture.
This is not a traditional runway. It is a moment where creativity, spirit, and style come together beneath the San Miguel sky.

Set against the golden hues of the landscape, Fashion Parade: ALCHEMY invites guests to witness transformation in its purest form. The night moves between art and awareness, offering a sensory journey that celebrates design as a living, breathing expression of beauty and intention.


The Experience

From 6:00 PM onward, guests will move through installations, performances, and exhibitions that capture the essence of ALCHEMY, the art of turning raw ideas into living art.

Your ticket includes a welcome cocktail and appetizers, the main runway show, sculpture and brand exhibitions, interactive activations, live music, and a late-night after-party under the stars.

General Admission: $800 MXN
VIP Access: $1,200 MXN (includes preferred seating and exclusive experiences)
Capacity is limited, making it one of the most anticipated cultural nights of the year.

Tickets: Passline – Fashion Parade 2025


The Designers

The runway will showcase a curated collective redefining San Miguel de Allende’s creative identity, each a study in craftsmanship, consciousness, and transformation.

Áurea Concept Boutique

A platform that embodies conscious luxury. Representing more than fifty Mexican brands, Áurea supports hundreds of families, artisans, designers, and makers who keep tradition alive.

Its essence lies in time: pieces that honor craft and defend the beauty of slowness. Áurea is elegance with roots, a manifesto of slow fashion as heritage.

José Yañez

His work turns the runway into performance. Trained in Paris, José Yañez fuses the precision of couture with the theatricality of movement. Each garment becomes an extension of the body, a study in drama, form, and emotion in service of elegance.

Linyage

Structured delicacy. Linyage merges vintage lace and pure silk to create personalized silhouettes that embrace the body like a second skin. Each piece becomes a portrait, a dialogue between designer and client, between memory and desire.

Showroom SMA

Founded by Fernando and Alessandro during the pandemic, Showroom SMA was born to reinvent tailoring through upcycling.

Its language is deconstruction and reinvention. The codes of classic tailoring are fragmented and rewritten for a post-future city.

Formality becomes experiment, each piece unique, precise, and fearless, a bridge between heritage and rebellion.

Zúdelia

Between chaos and order, light and shadow, Zúdelia explores beauty that rises from imperfection. What began as a mistake became a ritual of rebirth, scars turned into threads, wounds into color.

Created by a Chilean designer now based in Mexico City, his collection is available at Mansión Celeste, Yucatán Street, Roma Norte.

Sergio Cejudo

From childhood couture to contemporary experimentation, Sergio Cejudo is a name stitched with time and memory.
Born into a family of couturiers, he began his journey in Canada and now finds a new voice in San Miguel.
His latest work celebrates mature elegance, faces that have lived, bodies that tell stories. Cejudo dresses authenticity itself, merging art, craftsmanship, and truth.

Maison Céleste

Ethereal couture that channels divine symbolism, Maison Céleste turns the body into sacred architecture. Each garment feels like an invocation, soft yet structured, timeless yet transcendent.


A New Chapter for Conscious Design

ALCHEMY reaffirms San Miguel de Allende’s role as a growing hub for creativity and sustainability in Latin America.
More than an event, it is a statement, a reminder that luxury and mindfulness can coexist, and that fashion can hold meaning beyond the surface.

In the hands of Wear San Miguel, design becomes transformation. It is not only what we wear, but how we express, connect, and evolve.


Event Details

ALCHEMY Fashion Parade by Wear San Miguel
Blends Consciousness and Couture at Our Habitas
Our Habitas, Los Senderos, San Miguel de Allende
October 30, 2025 | 6:00 PM
General Admission $800 MXN | VIP $1,200 MXN Tickets available via Passline

Savant Editors
Author: Savant Editors

We're Savant, San Miguel de Allende’s new online lifestyle and culture magazine. Created for curious travelers, locals, and design and food lovers alike, Savant offers curated stories and an authentic look into the people, places, and passions that shape this iconic town. More than a publication, it’s a cultural community, and your invitation to experience San Miguel like never before.

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A curated monthly dose of lifestyle, culture, and rhythm from San Miguel.

Savant Editors

Savant Editors

We're Savant, San Miguel de Allende’s new online lifestyle and culture magazine. Created for curious travelers, locals, and design and food lovers alike, Savant offers curated stories and an authentic look into the people, places, and passions that shape this iconic town. More than a publication, it’s a cultural community, and your invitation to experience San Miguel like never before.

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